ESA Facts - Girls and gaming

• 47% of all game players are women
• Women over the age of 18 represent a larger portion of gamers than boys aged 17 or over

www.womengamers.com have said that a survey has told them that female gamers often have the following traits when it comes to gaming:

•  More pick up and play rather than hack and slash
• Less leisure time and less competitive
• Less complex control, more depth to story and character
• But still are target markets through ideological gender stereotypes eg. Barbie fashion shows and horse shows, Nintendogs...

More information on women gamers can be found at www.womengamers.com